Kila mtu anaweza kuweka mfano kwenye tovuti. Hizi ndizo kanuni zinazotumika katika kila ukurasa, kwa nini kila ukurasa upo, na ni zipi kati ya sheria hizo zinazosimamisha uchapishaji badala ya kuonya juu yake.
Kila sheria hapa chini ililipwa na tukio katika eneo tunaloendesha genge la juu, tafsiri iliyovunjika, ukurasa ambao ulitafsiri mfumo wake wa sheria. Hatuoni kama kuna utaratibu bora; tunaandika kile kilichoharibika na ambacho tayari hakipotei kwenye tovuti yako pia.
Sheria zinazozuia uchapishaji: 8 ya 12. Ukurasa uliofungwa hurudishwa kwa mwajiriwa huyo kwa sababu hiyo, na inajaribu tena, hauchapishi na kukuonya baadaye.
Exactly one <h1>. A descriptive <title> of 15-60 characters.
Kwa nini?: Title is the strongest per-page signal Google has. Google rewrites titles for the SERP most of the time, but the signal it forms from yours still affects ranking, and a generic or duplicated title reads as a quality problem.
A meta description of 140-158 characters, unique to the page.
Kwa nini?: Description does not rank the page, it decides whether anyone clicks it. Too short wastes the snippet; too long truncates mid-sentence.
Every page gets body copy and FAQ answers written for that page. Never a shared template with a noun swapped in.
Kwa nini?: This is the one that costs months. A site we run shipped ~1700 pages on one generic FAQ body and a site-level quality classifier suppressed the whole domain — pages still indexed, ranking gone, no manual action to appeal. Recovery ran on core-update timescale.
Every page self-canonicalises with an absolute URL. Any hreflang cluster ships alongside that canonical, also absolute.
Kwa nini?: Relative hrefs are silently dropped. hreflang without a self-canonical fills the index report with "Duplicate without user-selected canonical" — 56,801 pages on one site we run.
Structured data mirrors the visible text exactly. Schema goes on the page types that earn a rich result, not on everything.
Kwa nini?: Schema is not a general ranking input and not required for AI search -- Google says so directly. Markup that claims a price or a question the page never shows is a violation that can earn a manual action.
Never {# #}. Not even on one line.
Kwa nini?: Django's template lexer regex has no DOTALL flag, so {# #} only closes on its own line. A multi-line one renders as visible page text, and if it contains a {% %} substring the lexer treats it as a real tag and every render crashes. Both have happened in production.
Any string that will be machine-translated uses {0}, {1} — never {name}.
Kwa nini?: MT engines translate or transliterate the word inside the braces, or drop a brace entirely. A numeric slot has no word to translate and survives intact. This silently broke about 10% of non-English rows on one site before anyone noticed.
Pages ship noindex. Indexing is a deliberate opt-in by the owner, per site.
Kwa nini?: These sites share a wildcard domain. One spam tenant indexed on that wildcard damages every other tenant on it, and a half-finished page indexed on day one takes months to undo.
A page either does something useful or says something specific. A page that only describes a tool is not a page.
Kwa nini?: Thin wrappers around someone else's API are the clearest signal a quality classifier has. Real utility is what survives a core update.
Every indexable page has at least one inbound internal link.
Kwa nini?: Internal links pass ranking signal and drive crawl. A page reachable only from the sitemap gets crawled a few times and then largely forgotten.
Every <img> has alt text and explicit width/height.
Kwa nini?: Alt text is an accessibility requirement first and an indexing signal second. Missing dimensions cause layout shift, which is a Core Web Vitals failure on mobile — and mobile is what gets indexed.
A removed page returns 410 Gone, confirmed by an actual request after deploy.
Kwa nini?: A 404 lingers as a soft-404 for months; a 410 deindexes cleanly. And per-view dispatch often intercepts the request before the 410-returning view is ever reached, so the check has to be a real HTTP request, not a code read.
Kanuni ambayo ni ya kwamba tu mtu anaishi katika mafunzo ni dokezo ndiye hufuata wakati mwingi na kimyakimya haifuati muda wake, na unapata habari za barabarani kwa miezi mitatu baadaye.
Kila tovuti huanza noidex. Usipokosa kupata bustani hiyo kama sheria inayotekeleza, kwa sababu tovuti hizo zina eneo na jirani mmoja mbaya huuumiza kila mmoja kwenye tovuti hiyo.