Kull min jista’ jidentifika mudell fuq sit web, dawn huma r-regoli li japplika għal kull paġna, għaliex kull waħda teżisti, u liema minnhom iwaqqfu l-pubblikazzjoni minflok iwissu dwarha.
Kull regola hawn taħt kienet imħallsa għal minn inċident fuq sit aħna tmexxi - ranking cliff, traduzzjoni miksura, paġna li rendered kodiċi sors tagħha stess. Aħna mhumiex ħasbu fl-aħjar prattika; aħna qed jiktbu dak li diġà mar ħażin sabiex ma tmur ħażin fuq is-sit tiegħek wisq.
Regoli li jimblokka a jippubblikaw outright: 8 ta’ 12. Paġna imblukkata tingħata lura lill-impjegat bir-raġuni, u tipprova mill-ġdid.Ma tippubblikax u twissi lilek wara.
Exactly one <h1>. A descriptive <title> of 15-60 characters.
Għaliex: Title is the strongest per-page signal Google has. Google rewrites titles for the SERP most of the time, but the signal it forms from yours still affects ranking, and a generic or duplicated title reads as a quality problem.
A meta description of 140-158 characters, unique to the page.
Għaliex: Description does not rank the page, it decides whether anyone clicks it. Too short wastes the snippet; too long truncates mid-sentence.
Every page gets body copy and FAQ answers written for that page. Never a shared template with a noun swapped in.
Għaliex: This is the one that costs months. A site we run shipped ~1700 pages on one generic FAQ body and a site-level quality classifier suppressed the whole domain — pages still indexed, ranking gone, no manual action to appeal. Recovery ran on core-update timescale.
Every page self-canonicalises with an absolute URL. Any hreflang cluster ships alongside that canonical, also absolute.
Għaliex: Relative hrefs are silently dropped. hreflang without a self-canonical fills the index report with "Duplicate without user-selected canonical" — 56,801 pages on one site we run.
Structured data mirrors the visible text exactly. Schema goes on the page types that earn a rich result, not on everything.
Għaliex: Schema is not a general ranking input and not required for AI search -- Google says so directly. Markup that claims a price or a question the page never shows is a violation that can earn a manual action.
Never {# #}. Not even on one line.
Għaliex: Django's template lexer regex has no DOTALL flag, so {# #} only closes on its own line. A multi-line one renders as visible page text, and if it contains a {% %} substring the lexer treats it as a real tag and every render crashes. Both have happened in production.
Any string that will be machine-translated uses {0}, {1} — never {name}.
Għaliex: MT engines translate or transliterate the word inside the braces, or drop a brace entirely. A numeric slot has no word to translate and survives intact. This silently broke about 10% of non-English rows on one site before anyone noticed.
Pages ship noindex. Indexing is a deliberate opt-in by the owner, per site.
Għaliex: These sites share a wildcard domain. One spam tenant indexed on that wildcard damages every other tenant on it, and a half-finished page indexed on day one takes months to undo.
A page either does something useful or says something specific. A page that only describes a tool is not a page.
Għaliex: Thin wrappers around someone else's API are the clearest signal a quality classifier has. Real utility is what survives a core update.
Every indexable page has at least one inbound internal link.
Għaliex: Internal links pass ranking signal and drive crawl. A page reachable only from the sitemap gets crawled a few times and then largely forgotten.
Every <img> has alt text and explicit width/height.
Għaliex: Alt text is an accessibility requirement first and an indexing signal second. Missing dimensions cause layout shift, which is a Core Web Vitals failure on mobile — and mobile is what gets indexed.
A removed page returns 410 Gone, confirmed by an actual request after deploy.
Għaliex: A 404 lingers as a soft-404 for months; a 410 deindexes cleanly. And per-view dispatch often intercepts the request before the 410-returning view is ever reached, so the check has to be a real HTTP request, not a code read.
Regola li tgħix biss fi struzzjoni hija suġġeriment — il-mudell isegwi dan ħafna mill-ħin u quietly ma l-bqija, u inti ssib tliet xhur wara f'rapport traffiku. Allura dawn run bħala kodiċi, wara l-paġna hija miktuba u qabel ma tmur live. Paġna li ma jirnexxilhomx imblukkar regola hija mogħtija lura bir-raġuni u rewrite. Ir-riżultat huwa fuq l-irċevuta fi kwalunkwe mod, sabiex inti tista 'tara liema kontrolli run.
Kull sit jibda noindex. Mhux bħala default għandek biex jiskopru — bħala regola l-linter jinforza, minħabba li dawn is-siti jaqsmu dominju u wieħed ġirien ħażin iweġġgħu kulħadd fuqha. Meta sit tiegħek huwa jiswew jinstabu, inti dawran indiċi fil settings u jibda jiġi crawled.