Siapapun dapat menunjuk model di sebuah situs web. Ini adalah aturan yang berlaku untuk setiap halaman, mengapa setiap orang ada, dan yang mana dari mereka menghentikan penerbitan daripada memperingatkan tentang hal itu.
Setiap aturan di bawah ini dibayar oleh insiden di situs yang kami jalankan ° tebing peringkat, terjemahan rusak, halaman yang diterjemahkan kode sumber sendiri. kami tidak menebak pada praktek terbaik, kami menulis apa yang sudah salah sehingga tidak salah pada situs Anda juga.
Aturan yang menghalangi penerbitan langsung: 8 dari 12. Halaman yang diblokir diserahkan kembali kepada karyawan dengan alasan, dan ia mencoba lagi.
Exactly one <h1>. A descriptive <title> of 15-60 characters.
Mengapa: Title is the strongest per-page signal Google has. Google rewrites titles for the SERP most of the time, but the signal it forms from yours still affects ranking, and a generic or duplicated title reads as a quality problem.
A meta description of 140-158 characters, unique to the page.
Mengapa: Description does not rank the page, it decides whether anyone clicks it. Too short wastes the snippet; too long truncates mid-sentence.
Every page gets body copy and FAQ answers written for that page. Never a shared template with a noun swapped in.
Mengapa: This is the one that costs months. A site we run shipped ~1700 pages on one generic FAQ body and a site-level quality classifier suppressed the whole domain — pages still indexed, ranking gone, no manual action to appeal. Recovery ran on core-update timescale.
Every page self-canonicalises with an absolute URL. Any hreflang cluster ships alongside that canonical, also absolute.
Mengapa: Relative hrefs are silently dropped. hreflang without a self-canonical fills the index report with "Duplicate without user-selected canonical" — 56,801 pages on one site we run.
Structured data mirrors the visible text exactly. Schema goes on the page types that earn a rich result, not on everything.
Mengapa: Schema is not a general ranking input and not required for AI search -- Google says so directly. Markup that claims a price or a question the page never shows is a violation that can earn a manual action.
Never {# #}. Not even on one line.
Mengapa: Django's template lexer regex has no DOTALL flag, so {# #} only closes on its own line. A multi-line one renders as visible page text, and if it contains a {% %} substring the lexer treats it as a real tag and every render crashes. Both have happened in production.
Any string that will be machine-translated uses {0}, {1} — never {name}.
Mengapa: MT engines translate or transliterate the word inside the braces, or drop a brace entirely. A numeric slot has no word to translate and survives intact. This silently broke about 10% of non-English rows on one site before anyone noticed.
Pages ship noindex. Indexing is a deliberate opt-in by the owner, per site.
Mengapa: These sites share a wildcard domain. One spam tenant indexed on that wildcard damages every other tenant on it, and a half-finished page indexed on day one takes months to undo.
A page either does something useful or says something specific. A page that only describes a tool is not a page.
Mengapa: Thin wrappers around someone else's API are the clearest signal a quality classifier has. Real utility is what survives a core update.
Every indexable page has at least one inbound internal link.
Mengapa: Internal links pass ranking signal and drive crawl. A page reachable only from the sitemap gets crawled a few times and then largely forgotten.
Every <img> has alt text and explicit width/height.
Mengapa: Alt text is an accessibility requirement first and an indexing signal second. Missing dimensions cause layout shift, which is a Core Web Vitals failure on mobile — and mobile is what gets indexed.
A removed page returns 410 Gone, confirmed by an actual request after deploy.
Mengapa: A 404 lingers as a soft-404 for months; a 410 deindexes cleanly. And per-view dispatch often intercepts the request before the 410-returning view is ever reached, so the check has to be a real HTTP request, not a code read.
Aturan yang hanya hidup dalam sebuah instruksi adalah sebuah saran yang mengikuti sebagian besar waktu dan diam-diam tidak beristirahat, dan Anda menemukan tiga bulan kemudian dalam Laporkan lalu lintas. jadi ini dijalankan sebagai kode, setelah halaman ditulis dan sebelum itu pergi hidup. halaman yang gagal aturan memblokir diserahkan kembali dengan alasan dan ditulis ulang. hasilnya adalah pada tanda terima baik, sehingga Anda dapat melihat cek yang dijalankan.
Setiap situs dimulai dari noindex. bukan sebagai hal yang baku yang harus Anda temukan sebagai aturan liter berlaku, karena situs ini berbagi domain dan satu tetangga yang buruk menyakiti semua orang di dalamnya. ketika situs Anda layak ditemukan, Anda akan mengubah indeks pada pengaturan dan mulai merangkak.